Hello, I’m Yuri.
Product leader. Engineer. Polyglot. Builder.
The story
I’m a senior product manager from São Paulo, Brazil. For the last decade, I’ve been building products at companies that operate at the intersection of massive scale and brutal complexity — the kind of places where a single pricing change affects millions of transactions overnight.
My career started at Cartier in Paris, where I implemented a knowledge management system that increased innovation pace by 20% and contributed to a flagship product launch. From there, I moved to management consulting at McKinsey in Costa Rica, where I earned a fast-track promotion one year ahead of schedule and led a proprietary consumption forecast tool serving 35 clients across Latin America.
At Uber, I managed pricing for 3.5M drivers across 15 countries in Latin America, capturing $5M in inefficiencies in four months and building Uber LatAm’s first pricing marketplace simulator. At Apple Music, I managed the implementation of the new Messaging vision and led the assessment of ML/AI features to enhance user engagement.
After my MBA at Wharton, I served as COO at two companies — Huli (healthcare tech, Costa Rica) where I grew EBITDA by 15%, and Idiomus (edtech, Brazil) where I built the Finance, HR, Product, and Customer Service functions from scratch and earned a national Top 3 customer-service award (RA1000).
Today, I’m a Senior Product Manager for Pricing at Mercado Libre — Latin America’s largest e-commerce and fintech platform — leading cross-functional pricing initiatives with advanced analytics and experimentation at scale, and building the agentic AI workflows that run my own product execution.
Education
The Wharton School & The Lauder Institute
MBA (Operations, STEM) + MA International Studies · 2021–2022
Person of the Year (POY) Fellow, 2021 — Brazilian-American Chamber of Commerce
University of Technology of Compiègne
M.Eng. Computer Engineering — Data Analytics · 2011–2016
First Brazilian to earn a dual-engineering degree in the double-degree program (merit scholarship)
Polytechnic School, University of São Paulo
B.Eng. Industrial Engineering · 2011–2016
P&G Prize for best product-design project
Languages
How I think about product
Outcomes over output.
Shipping features is easy. Shipping the right features — ones that move metrics your business actually cares about — is the hard part. I obsess over outcomes, not velocity.
AI is an execution layer, not a feature.
I use LLM-powered agents as my primary executor in product work. Multiple systems I’ve built — from growth engines to full applications — are autonomously maintained by AI agents with human approval gates. This isn’t a side project; it’s how I work.
Simplicity is a feature.
The best products I’ve shipped are the ones where we said no to 80% of the ideas. Complexity compounds. Simplicity compounds faster.
Evidence over intuition.
Good product judgment comes from stacking thousands of small data points, not from gut feeling. I run experiments, read the data, and adjust. Repeat.
Beyond work
My faith shapes how I approach work and life. I’m a serial builder — founder of three tech companies with clients like Cartier, McKinsey, and Isaac. When I’m not building products, I’m building side projects: PetsApp, and whatever catches my curiosity next.
If you’re building AI-native products and want a senior PM who ships, let’s talk.
Book a call